Strategic thinker and creative builder, JF is CEO and founder of INITIAL Real Estate, a Swiss-based innovative strategic planning and project management company specializing in resort and hospitality, and Founder of ALIŌ - Building Wellbeing, a global advisory, building wellbeing into the places that define our lives.
Working with visionary developer partners around the globe, JF has created development strategies and provided creative direction for resort projects on three continents. A keen study of “people places”, he has been involved in the creation of many large-scale luxury resort real estate projects.
JF’s 35 years of diversified resort development and planning experience has allowed him to develop a unique expertise in finding creative solutions and developing execution strategies for the creation of compelling and memorable places.
JF is a member of the Global Wellness Institute’s initiative on Wellness Real Estate & Communities and is also co-chair of ULI Europe’s Hospitality Council.